header banner
Default

TikTok Shop Could Lose Over $500 Million in the US S In this year


Table of Contents

    By

    and

     |  Aug. 23, 2023 6:00 AM PDT

    Photo: TikTokers advertising products for TikTok shop. Photos via TikTok. Art by Shane Burke.

    The cost of TikTok’s online shopping expansion in the U.S. is beginning to add up.

    TikTok Shop, the app’s nascent shopping service, is expected to lose more than $500 million in the U.S. this year, according to a person with direct knowledge of the matter. The loss reflects TikTok’s heavy investment in hiring, building a delivery network and subsidizing merchants that offer double-digit–percentage discounts and free shipping.

    Sources


    Article information

    Author: Andrew Taylor

    Last Updated: 1702485003

    Views: 46034

    Rating: 3.7 / 5 (66 voted)

    Reviews: 92% of readers found this page helpful

    Author information

    Name: Andrew Taylor

    Birthday: 1981-11-20

    Address: 91716 John Trafficway, South Erikashire, MD 48092

    Phone: +3712965005924855

    Job: Social Worker

    Hobby: Embroidery, Calligraphy, Fencing, Coin Collecting, Camping, Dancing, Cooking

    Introduction: My name is Andrew Taylor, I am a lively, transparent, esteemed, fearless, priceless, Adventurous, dazzling person who loves writing and wants to share my knowledge and understanding with you.